Red Ten NYC Recommends Direct Selling as Effective Advertising Channel

The Direct Selling Industry is a sector experts anticipate to grow in the coming years. Red Ten NYC explains why businesses should consider Direct Sales and Marketing as one of their advertising tools in order to reach more customers

U.S. sales totalled $28.56 billion in 2010, with more than 74 percent of the American public having purchased goods or services through direct selling. Worldwide sales are also strong, with more than $117 billion in sales. Red Ten NYC recommends the industry as it has proven a successful business model for many years. Direct Selling began when early traders had to travel extensively to overcome geographical barriers. The development and use of roads and water routes for commercial activity were fundamental points in the history of direct selling. Red Ten NYC illustrates direct sellers exchanged goods like tools, agricultural products or raw materials for other goods with sales men from other lands. Nearly every culture has a heritage of direct selling.  The United States Direct Selling Association (DSA) reported that in 2000, 55% of adult Americans had at some time purchased goods or services from a direct selling representative and 20% reported that they were currently(6%) or had been in the past(14%) a direct selling representative.

A spokesperson for Red Ten NYC states: “Especially in the current economical climate it is crucial for businesses to choose the right channels to sell to customers.” Red Ten NYC is an outsourched direct sales and marketing company based in New York City, working with different clients from the Beauty, Energy and Entertainment industry. “We help our clients raise brand awareness and promote and sell their products to specific audiences and demographics. As opposed to many of our competitors, we guarantee results in a cost-effective manner for our clients. Everyone needs marketing, especially in the current economical climate; therefore we have a high demand from our clients to expand and open up further offices nationally as well as internationally.”

“Selling and promoting directly to customers on a face-to-face approach has many advantages” explains a source at Red Ten NYC. “Sales advisors have the opportunity to build a personal relationship directly with the customer. Building rapport with people helps to make the sales process easier. Having the opportunity to explain the products and answer questions directly when they arise makes the process very positive for the consumer” adds Red Ten NYC.

“Direct Selling is a very cost-effective and low-risk opportunity for many businesses to achieve additional brand awareness or support their current advertising campaigns,” continues Red Ten NYC. Zenith Optimedia’s latest report shows that the global advertising is expected to grow next year despite the challenging economic climate.  A 4.7 per cent increase in global spending is expected to be reported for 2012, compared to a 3.5 per cent increase in 2011.

Red Ten NYC looks positively to the future, having plans to expand to Australia in 2013.

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Direct Selling Facts:

• 77%of sellers have been with their company 1+ years
• 80%of sellers say direct selling meets or exceeds their expectations
• 85%of sellers report a good, very good or excellent experience with direct selling
• 74%of US adults have purchased products from a direct seller
• 15.8 millionpeople in the U.S. are involved in direct selling
• $28.56 billionin total US sales
• $117 billionsales worldwide