Red Ten NYC Recommend Direct Marketing To Reach Target Audience
According to new research, a person will see 27 roadside posters and 14 bus ads on average per day. Every time commuters make a metro journey, they see around 74 adverts (marketingweek.co.uk). The Managing Director at Red Ten NYC explains: “There is an overload of information people encounter every day; but how much information will they actually notice or remember?” Marketing through mass media channels can reach millions of people every day; however it can be extremely difficult to measure positive results and responses. “The goal is to find the target audience for a certain product or service in a specific location at a specific period of time”, suggests Red Ten NYC.
One of the benefits of direct marketing is that it enables a brand to directly identify, isolate and communicate with well-defined target markets (selectabase.co.uk). Red Ten NYC explains that direct marketing is far more cost effective than targeting the mass market and it allows a test period. “If we feel that we cannot reach the relevant target market in a specific location for example, we can simply relocate the campaign. Furthermore, due to the direct interaction with consumers, we may receive hints directly from people why the demand is low and can implement new strategies quickly without much effort in order to get back on track immediately. This flexibility is a huge advantage”.
Red Ten NYC is an outsourced direct sales and marketing company based in New York City. “We help our clients raise brand awareness to a specific target audience. With the immediate results we receive directly from consumers, we can provide our clients with the relevant feedback”; adds Red Ten NYC’s MD. Being able to monitor results so closely, Red Ten NYC’s clients have the opportunity to plan and can make sure they target the right people. “Analysing data quickly allows us to have more specific conversations with customers which will increase sales”, says a Red Ten NYC spokesperson. Furthermore, direct marketing helps monitor and achieve short-term goals in order to remain on track for long-term objectives.
Business analysts foresee further growth opportunities for Red Ten NYC in 2013 as this year’s trend for many American companies seems to lean towards the more traditional marketing practices. Direct marketing has moved ahead by leaps and bounds over the past five years and is driven by increased effectiveness in identifying and targeting a specific segment of the market.
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